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LTV Inputs
Instant local calculation — no AI calls. Results update as you type. Estimates only; verify with your own data.
Ügyfél élettartam érték (LTV) kalkulátor
Customer Lifetime Value: $960.00
Formula: LTV = Average Order Value × Purchases/Year × Lifespan (years)
Customer Lifetime Value
Zetawala Calculation$960.00
Annual Customer Value
Zetawala Calculation$320.00
Total Projected Revenue (per customer)
Zetawala Calculation$960.00
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How this calculator helps
Revenue LTV from order value, frequency, and lifespan.
LTV számítása rendelési értékből, gyakoriságból és élettartamból
Practical usage example
Sample inputs and the expected output.
Sample Input
AOV: $80 · Purchases/year: 4 · Lifespan: 3 years
Generated Output
LTV $960 · Annual customer value $320 · Projected revenue per customer $960
Frequently Asked Questions
Clear answers about customer lifetime value.
What is the LTV formula used here?
LTV = Average Order Value × Purchases per Year × Customer Lifespan (years). Annual value = AOV × Frequency.
Is this customer LTV calculator free and AI-free?
Yes. It is free on Zetawala and uses only deterministic math—no machine learning or invented benchmarks.
How do I use LTV with CAC?
A healthy rule of thumb is LTV several times higher than CAC. Pair this tool with the Customer CAC Calculator to see whether acquisition spend is sustainable.
Does LTV include profit margin or only revenue?
This calculator projects revenue LTV from order value and repeat purchases. For contribution margins, combine with profit-margin or unit-economics tools.
Who benefits from calculating customer LTV?
Ecommerce brands, subscription businesses, agencies, and growth marketers deciding how much they can spend to acquire a customer.
What if purchase frequency is irregular?
Use a realistic average over a year. You can model optimistic and conservative frequency scenarios—results update instantly for each.